White Ribbon Campaign

White Ribbon Day, held on 25th November, is the international day when people wear a white ribbon to show that they do not condone violence towards women.

What is White Ribbon Day?

White Ribbon Day was started by a men’s movement in Canada in 1991 and has been officially adopted by the United Nations as its International Day for the Elimination of Violence Against Women. The campaign was introduced to New Zealand by UNIFEM (the United Nations Development Fund for Women).

In New Zealand most violence by men against women takes place in the home – with an average of 14 women a year killed by their partners or ex-partners. Each year there are over 3,500 convictions recorded against men for assaults on women and one in five women will experience sexual assault or sexual interference at some point in their lives.

White Ribbon Day celebrates the many men willing to show leadership and commitment to promoting safe, healthy relationships within families and encourages men to challenge each other on attitudes and behaviour that are abusive.

White Ribbon Day in Taranaki

White Ribbon Day has been celebrated in a number of different ways in Taranaki, including promotional displays, stands and events in public places. In 2008, a "White Out" campaign saw shops in the New Plymouth CBD decorated their windows in white to show their support for White Ribbon. Volunteers also distributed white ribbons to shoppers across the region. In 2009, the day was celebrated with a White Ribbon event on Puke Ariki Landing featuring live music, BBQ and a guest appearance by the Super Maori Fullus.

The pictures below were taken during our 2008 White Ribbon "White Out" campaign across the New Plymouth CBD.

White Ribbon shop front White Ribbon shop display White Ribbon stand

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